Do you need to increase profit?

Do you need to increase your profit and lower costs? Take our quiz and get customized advice that walks you through setting up a compliant surcharge program, or a compliant cash discount program.

Takes 3 minutes! Guided by our new AI assistant

Why SurChoice?

SurChoice incentivizes customers to pay with cash, check and debit. Allowing you to keep more of what you earn. Our passion is to help small and medium size businesses retain profits without having to increase prices. To empower them, help them be informed and truly in a better position than they were before reaching out to us. More importantly, educating them and their consumers on why surcharging is a great thing for savings, but the consumers as well. Surcharging is an important step to keep prices fair for all customers, reducing inflation, margin erosion, and giving our / your customers a choice… A choice on how to pay, how to save and how to prevent future increases at their favorite merchants.


Debit waiving

BIN checks 

Fee itemization


Signage & cues



Merchant rights

Pricing stabilization

501c3 consulting


Best practices



iOS iPhone

iOS iPad 

Android Phones 

Android Tablets 

Smart Terminal 

* Coming soon


No need to switch processors. Kindly reach out to your merchant rep, or call us for a compatible referral.

DIY? Ready to start keeping more of your own profits? Just follow the 4 steps below…

Step #1

Review our guide, rules and regulations that are set out by the card brands. They are complex but certainly doable.

Step #2

Alert all parties in advance, plan your integration. Specialized software or equipment may be required for compliance.

Step #3

Test all integrations, equipment and software before going live. A compliant surcharge program requires itemization and BIN checking.

Step #4

A successful launch needs to be done with precision to ensure long-term adaptation. This requires monitoring and adapting.


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